Open House Marketing

The Marketing Exchange ™

Events Programme

Each Marketing Exchange Programme starts upon the expression of interest of 21 business owners within a commutable distance.

Who Will Facilitate The Marketing Exchange™?

Carl Jarvis – Internet & Marketing Professional
Founder and Chairman of the Marketing Exchange

Who Can Attend?

Ideally you will be an owner or manager of a small business with preferably between 5 and 100 employees, within any business sector.

What’s The Marketing Exchange Concept?

You will be brought together as a group of 21 small business member/delegate companies, and you will work together over a 12 month period to develop marketing mastery with a heightened level of understanding regards your marketing activities. This will be done by staging a series of Marketing Exchange workshops, which you will attend, creating an environment where you engage with your fellow attendee members, in a small group forum.

Join This Open Marketing Forum To:

		Raise your most pressing marketing challenges
		Brainstorm your marketing ideas
		Share your marketing best practices & successes
		Express your marketing views & opinions
		Engage with each other at a much deeper level

Plus, & More Importantly

		Share your past marketing mistakes & mishaps
		Learn which costly marketing pitfalls to avoid

Marketing Grants Are Available – Ask for details

The Result :

		To help each other uncover marketing breakthroughs, improve our marketing results, & boost our sales records.

 

As a group member you will be encouraged to commit to your specific marketing actions, between workshops, and you will hold both yourself, and your fellow members, to account, at subsequent workshop reviews.

Carl Jarvis will facilitate & chair The Marketing Exchange members, and he will get you to explore, identify, understand, and define their mission critical marketing decisions, and one’s which you need to make and take to successfully exploit your business.

Carl will be your marketing guide, mentor, coach, and specialist throughout the 12 month programme.

The main thrust of the programme is the Mastermind element i.e. bringing together 21 like minded business owners & manager who can all feed off each other’s experiences, as a wise council.

What’s The Marketing Exchange’s Primary Goal?

The ultimate goal is to focus on low-cost, no-cost, low risk marketing applications that can be easily implemented in to the marketing activities of your small business, helping you to genuinely improve your marketing and sales results, whilst at the same time helping you to reduce your overall marketing costs.

Using The Marketing Exchange as a catalyst, the objective is to pursue a total revenue generation of at least 10% to 20% sales growth average, over the 12 month period, across the group of 21 members.

What Service Will I & The Other 20 Members Get?

		Bi-monthly full day Marketing Exchange workshops (i.e. 6 x 1 day)
		Bi-monthly half day review workshops i.e. (6 x ½ day)
		Bi-monthly marketing progress reports with delegate case studies
		Ad-hoc telephone & email support from Carl Jarvis (an experienced Internet & Marketing Professional)
		Marketing related expert guest speakers, based on the specific needs of the members.
		Strategic alliance opportunities between members
		Mixing and engaging with like-minded small business owners & managers
		PR coverage of the delegates’ progress.
		Lots of FREE support including: marketing book reviews, audio/video reviews, supporting literature, tele-conference invitations, exclusive marketing reports, pre-assessed preferred supplier introductions, marketing information, advice on other training and development opportunities + many more.

Where Will It Be?

The workshops will be held in comfortable conference facilities, in an appropriate location close to where the prerequisite group of businesses are based. It also includes buffet lunch, all day refreshments & free parking.

What Are The Proposed Times?

		Full Day’s are:	9.30am to 6.00pm
		½ Day’s are:	2.00pm to 6.00pm

What Will Be The Marketing Exchange Fees?

Your investment will be £1,740 for the Full 12 month programme. Or £150 per month (£1,800) if paid by monthly standing order.

The 100% No-Quibble Money Back Guarantee!

This Marketing Exchange workshop programme has been set-up to give you real added value. If for whatever reason, after the first full day, you decide this is not right for you, and you wish to leave, then we would be more than happy to give you a full 100% no-quibble money back refund.

What Marketing Grant Support is Available?

The grant support is via the Learning and Skills Council, as part of their Director Development program. It is available to all SME business owners and senior decision markers within any business sector with between 5 and 249 employees, being an SME as defined by Business Link West Midlands. The Grant is administered by Business Link WM.

How Does the Grant Work?

The grant consists of a £740 investment from the delegate, which then releases £1,000 funding, i.e. creating a £1,740 budget. The funding process is based on the delegate company paying The Marketing Exchange the full £1,740 up-front, then immediately claiming back the £1,000 element (paid within 30 days) from Business Link West Midlands.

What Outcome Will I Enjoy?

The outcome for each workshop event will be that you’ll go away with a monthly action plan, having experienced the marketing practises and specific marketing applications of your fellow business peers. This will give you marketing ideas and strategies you can implement in your own business, immediately to improve your marketing results, reduce your marketing costs (by engaging in more effective marketing) and, by extension, breaking previous sales records, to grow and expand your business.

What Due-Diligence Is Carried Out?

Confidentiality and the avoidance of any direct conflict-of-interest (competitors), at the workshops, is of paramount importance, therefore there will only be 1 company represention from each industry discipline/sector designation. Once your particular industry discipline seat has been taken, then you will not be able to attend. This ‘Due Diligence’ procedure will ensure the most open and intimate exchange of marketing ideas, experience, and knowledge.