“Come & Join The Birmingham Science Park Aston Marketing Challenge 2010”

“Are You a Small Business Owner/Manager, Based In & Around
The Birmingham Science Park Aston, Who Seriously Wants A Powerful Marketing Breakthrough?”

“I’m constantly looking for initiatives to help our business tenants to engage with each other at a more meaningful level, and Carl’s Marketing Exchange fits that bill perfectively. As soon as he suggested we join forces to help Birmingham’s local economy, by undertaking this exciting and ambitious Marketing Challenge, I was hooked. I sincerely hope you’ll choose to take “The Birmingham Science Park Aston Marketing Challenge 2010” and see your business grow to new & successful heights.” David Hardman – Managing Director Birmingham Science Park Aston www.bsp-a.com

£1,000 Grant Funding Is Available
(Eligibility and Terms & Conditions Apply)
&
£240 Tenant Subsidies Are Available Too!

Do Any Of These Apply To You?

		Do You Feel Your Sales Are Falling, Your Customers Are Dwindling, & Your Profits Are Shrinking?
		Are Your Marketing Activities Becoming A Little Tired and Ineffective?
		Do You Have Ambition Growth Plans For 2010?
		Have You Ever Wondered How Other Birmingham Businesses Successfully Market Their Products & Services?

Here’s How, In Birmingham, We’ll Breakthrough
YOUR Biggest Marketing Challenges, Together?

Have YOU ever wished you could pick the minds of other Birmingham based Small Business Owners & Managers, especially those that are willing to reveal their best kept marketing secrets, whilst collectively brainstorming answers to YOUR most pressing marketing challenges?

Well now you can… by joining us at…

We will be creating an environment where Birmingham Science Park Aston’s small business owner tenants and associates can engage with each other by actively supporting each other in reaching and achieving their ambitious marketing goals in 2010.

So, What’s It All About?

The Marketing Exchange and Birmingham Science Park Aston have joined forces to help Science Park Tenant Businesses, plus businesses from the surrounding Birmingham area, to work closely together to break their best sales targets. We believe this initiative will hopefully capture the imagination of the Science Park tenants and other Birmingham based business owners, especially during these difficult economic times.

So, What Is This Birmingham Marketing Exchange?

The Birmingham Marketing Exchange is a place where you can exchange marketing ideas & applications with your fellow business owners & managers.

Join Birmingham’s Open Marketing Forum To:

		Raise your most pressing marketing challenges
		Brainstorm your marketing ideas
		Share your marketing best practices & successes
		Express your marketing views & opinions
		Engage with each other at a much deeper level

Plus, & More Importantly

		Share your past marketing mistakes & mishaps
		Learn which costly marketing pitfalls to avoid

Marketing Grants Are Available – Ask for details

The Result :

		To help each other uncover marketing breakthroughs, improve our marketing results, & boost our sales targets.

As a Birmingham group member you will be encouraged to commit to your specific marketing actions, between sessions, and you will hold both yourself and your fellow Birmingham members to account, at the subsequent workshop reviews.

Carl Jarvis will facilitate & chair The Marketing Exchange members, and he will get you to explore, identify, understand, and define your mission critical marketing decisions, and one’s which you need to make and take to successfully exploit your business.

Carl will be your guide, mentor, coach, and marketing specialist throughout the 12 month programme.

The main thrust of the programme is the mastermind element i.e. bringing together 21 like minded Birmingham business owners & managers who can all feed off each others’ experiences, as a wise council.

What’s The Birmingham Marketing Exchange’s Primary Goal?

The ultimate goal is to focus on low-cost, no-cost, low risk marketing applications that can be easily implemented in to the marketing activities of your small business, helping you to genuinely improve your marketing and sales results, whilst at the same time helping you to reduce your overall marketing costs.

Using The Birmingham Marketing Exchange as a catalyst, the objective is to pursue a total revenue generation of at least 10% to 20% sales growth average, over the 12 month period, across the group of 21 members.

What Service Will I & The Other 20 Birmingham Members Get?

		Bi-monthly full day Marketing Exchange workshops (i.e. 6 x 1 day)
		Bi-monthly half day review workshops i.e. (6 x ½ day)
		Bi-monthly marketing progress reports with delegate case studies
		Ad-hoc telephone & email support from Carl Jarvis (an experienced Internet & Marketing Professional)
		Marketing related expert guest speakers, based on the specific needs of the members.
		Strategic alliance opportunities between members
		Mixing and engaging with like-minded small business owners & managers
		PR coverage of the delegates’ progress.
		Lots of FREE support including: marketing book reviews, audio/video reviews, supporting literature, tele-conference invitations, exclusive marketing reports, pre-assessed preferred supplier introductions, marketing information, advice on other training and development opportunities + many more.

Where Will It Be Held? The workshops will be held in comfortable conference facilities at the Birmingham Science Park Aston. It also includes buffet lunch, all day refreshments, & free parking.

What Are The Proposed Times?

		Full Day’s are:	9.30am to 6.00pm
		½ Day’s are:	2.00pm to 6.00pm

The First workshop will be mid November 2009, and the remaining 11 events will be arranged to suit the diaries of the 21 members involved.

What Will Be The Marketing Exchange Fees?

Your investment will be £1,740 for the full 12 month programme. Or £150 per month (£1,800) by monthly standing order.
There will be a £240 subsidy for tenant companies of the Birmingham Science Park Aston.

The 100% No-Quibble Money Back Guarantee!

The Birmingham Marketing Exchange workshop programme has been set-up to give you real added value. If for whatever reason, after the first full day, you decide this is not right for you, and you wish to leave, then we would be more than happy to give you a full 100% no-quibble money back refund.

What Marketing Grant Support is Available?
(Eligibility and Terms & Conditions Apply)

The grant support is via the Learning and Skills Council, as part of their Director Development program. It is available to all SME business owners and senior decision markers within any business sector with between 5 and 249 employees, being an SME as defined by Business Link West Midlands. The Grant is administered by Business Link WM. Eligibility and Terms & Conditions Apply.

How Does the Grant Work?

The grant consists of a £500 investment from the delegate, which then releases £1,000 funding, i.e. creating a £1,500 budget. This will then be topped up by a further £240 (unless you are a tenant of the Birmingham Science Park) to create a total fund of £1,740. The funding process is based on the delegate company paying The Marketing Exchange the full fee up-front, then immediately claiming back the £1,000 element (paid within 30 days) from Business Link West Midlands.

What Outcome Will I Enjoy?

The outcome for each workshop event will be that you’ll go away with a monthly action plan, having experienced the marketing practices and specific marketing applications of your fellow Birmingham business peers. This will give you marketing ideas and strategies you can implement in your own business, immediately, to improve your marketing results, reduce your marketing costs (by engaging in more effective marketing) and, by extension, breaking previous sales records, to grow and expand your business.

What Due-Diligence Is Carried Out?

Confidentiality and the avoidance of any direct conflict-of-interest (competitors), at the workshops, is of paramount importance, therefore there will only be 1 company representation from each industry discipline/sector designation. Once your particular industry discipline seat has been taken, then you will not be able to attend. This ‘Due Diligence’ procedure will ensure the most open and intimate exchange of marketing ideas, experience, and knowledge, possible.

“So, Why Not Come Along and Discover Your
Next Marketing Breakthrough At
The Birmingham Marketing Exchange?”

.

Each Event and Programme is
Limited to 21 Places Only!
It’s First Come, First Served

Marketing Exchange Due-Diligence
Confidentiality and the avoidance of any direct conflict-of-interest (competitors), at the events, is of paramount importance, therefore there will only be 1 company represented from each industry discipline/sector designation. Once your particular industry discipline seat has been taken, then you will not be able to attend. This ‘Due Diligence’ procedure will ensure the most open and intimate exchange of marketing ideas, experience and knowledge possible.

“The Marketing Exchange workshop programme has been set-up to give you real added value. If for whatever reason, after the first full day, you decide this is not right for you, and you wish to leave, then we would be more than happy to give you a full 100% no-quibble money back refund”

27th September 2001

Dear Carl,

Ref: e-Commerce Special Interest Group Presentation

Thank you very much for your presentation on behalf of the University of Wolverhampton, on 17th May 2001.

The presentation was extremely well received and provoked an enthusiastic response from the various small business members of the e-Commerce Special Interest Group.

The topics you raised were of fundamental interest to all of those present and we look forward to the possibility of working with you again in the future.

Yours sincerely,

Marc Fleetham
Business Development Manager
Office of External Development
University of Wolverhampton

7th December 2004

Dear Carl,

Ref: Your Presentation at the Showcase Event

Following the success of our Showcase Event last Thursday, I am writing to say ‘Thank You’ for your hard work in putting together your presentation and delivering your information continuously throughout the afternoon.

The Feedback that we have had from all the attendees has been very positive; everyone thoroughly enjoyed the information sessions.

As this event was so successful, we are planning on holding another one later next year, therefore, please keep us up to date on any new ideas and concepts that you are developing so that we can consider you for this, or ant future events. Similarly, if you get ant follow-up enquiries from the showcase, do let us know if we can help at all.

Many thanks again – it is your hard work, creativity and commitment that is making a reality of ‘Networks for Excellence’.

Kind regards,

Dr Henriette Harnisch
Director of Languages – Black Country Pathfinder
University of Wolverhampton

16th November 2006

Dear Carl,

Ref: Delivery of The DTI’s Investigating an Innovative Ideas Scheme

I’d be happy to take this opportunity to confirm that you were formally registered to participate as a professional mentor in the DTI’s Grant for Investigating an Innovative Ideas Scheme.

I can also confirm that you were engaged in this capacity by seven SME companies that applied for, and received, a DTI Grant for Investigating an Innovative Idea.

The seven companies in question were:

During 2004/05
Airport Travel UK Ltd Penkridge, Staffordshire
Burke Bros Moving Group Ltd Wolverhampton
Owen Road Motor Services Ltd Wolverhampton

During 2005/06
Sub-4 Ltd Stoke-on-Trent, Staffordshire
Team Integra Ltd Wolverhampton
Persolus Ltd Birmingham
IF Solutions Ltd Wombourne, South Staffs

You delivered the projects against the agreed time frames and in accordance with the requirements of this specific DTI grant.
We wish to thank you for your participation and involvement in this DTI support scheme.

Yours sincerely,

Erik Warren
Grant for Investigating an Innovative Idea Secretariat
The Department of Trade and Industry

23rd March 2005

Dear Carl,

Ref: Switch-On Shropshire Seminars

I’d like to thank you on behalf of myself at the Light House Media Centre, Martin Sumner of Mediamaker at Belmont Arts Centre in Shrewsbury, Andrew Mason from Switch-On Shropshire, and Shropshire Chamber & Business Link’s ICT team, for your superb e-marketing seminars at both Ludlow Assembly Hall and Whitchurch Civic Centre, during March 2005.

Martin Sumner said: “What Carl had to say had a real impact on me and the delegates at the seminar. Many of them said Carl’s presentation style was refreshing and delivered in such an inspiring and simple way that it really captured their imagination to what’s possible on-line.”

Andrew Mason said: “With the web maturing quickly we all need a mix of skills and expertise to get us to the top of the search engines and these two e-marketing seminars have been a great start.”

For me, it’s great to see someone present on a subject that they have such a exciting passion for, and when it’s delivered with the enthusiasm and authority of someone who clearly knows their subject matter, in depth, it makes it all the more worthwhile and valuable.

Once again many thanks for your contributions to the Switch-On Shropshire initiative.

Yours sincerely,

Paul Wright
Multimedia Co-ordinator
Light House Media Centre, Wolverhampton

1st November 2005

Dear Carl,

Ref: Marketing Seminars & Marketing Coaching Support

I just wanted to pass on my special thanks for all your help, over the last few months, with regards to the events, and everything you have done to both develop and advance the competition to find ‘The Most Forward Thinking SME in the West Midlands’.

Your strategic development and input in to the whole concept of the competition has been, personally, greatly appreciated.

The feedback from the seminar delegates, regarding your presentations on ‘Innovative Marketing’ and ‘Simple Ways to Create Powerful Marketing’, has been excellent and very inspirational.

Pete Stevens said your involvement as our marketing expert on the panel of competition judges, along with your strategic marketing coaching and facilitation of the SME business owners, when helping them prepare for the investor panels, made a tremendous contribution to the overall success of the Foresight competition.

There should be some great PR from last week’s award ceremony, as several of the projects from the competition are now moving towards venture investment.

If any more Advantage West Midlands initiatives come along, I’d certainly be more than happy to engage your expertise and involvement, yet again.

Yours sincerely,

Mandira Sarker
Foresight for Business Project Manager
Advantage West Midlands